Meadowhall Welcomes the World’s First Gruffalo Interactive Experience

The Gruffalo Experience

The Gruffalo is a children’s book by writer and playwright Julia Donaldson, illustrated by Axel Scheffler, that tells the story of a mouse, the protagonist of the book, taking a walk in the woods. The book has sold over 10.5 million copies, has won several prizes for children’s literature, and has been developed into plays on both the West End and Broadway.

The Gruffalo was initially published in 1999 in the United Kingdom by Macmillan Children’s Books as a 32-page hardback edition, was followed six months later by a paperback edition, and subsequently by a small-format board book edition. It was penned for readers aged three to seven, and is about 700 words long. It is written in rhyming couplets, featuring repetitive verse with minor variance.

Discover a new way to interact with your favourite picture book this Easter. Step into the woods to meet Mouse, Fox, Owl, Snake and the Gruffalo himself at the world first ‘Gruffalo Experience’ hosted at Meadowhall Shopping Centre, Sheffield, South Yorkshire.
Coming to life from 21st March- 12th April 2015 this ‘edutainment’ experience is brought to you by Unit 10 Eventive and Magic Light Pictures.
A perfect ‘edutainment’ Experience for the little ones this Easter, fans of the hugely popular book – which has now sold over 13.5 million copies worldwide – can get a true ‘walk in’ experience of the story, interacting with the characters along the way.
Tickets can be booked online in advance, individual prices start from £7.50* per person with children under two-years-old being able to visit for free. For full details, prices and bookings please visit
*Booking transaction fees apply

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