Meadowhall Shopping Centre has noticed a 15 per cent increase in gift card purchases already this year, compared to sales during the same period last year, as customers prepare for Christmas.
The Centre, which is home to over 300 retailers, has reported that this small, but significant gift has now become one of the most anticipated stocking fillers.
Meadowhall is embracing this particular shopping trend by introducing the virtual gift card enabling customers to send a gift card ‘electronically’ to any email address on a date of their choice, for the value of their choice.
The region’s favourite Shopping Centre’s findings are in line with a recent survey from Bankrate, conducted in November 2014, which showed that around 20 per cent of Generation Y are hoping to receive this as an alternative for the festive holiday. According to the research over 40 per cent of 18-29 year-olds admit to having misplaced the traditional gift card.
Meadowhall’s Centre Director, Darren Pearce said: “We’re not surprised about the recent statistics on the growing popularity of gift cards. Christmas is a peak time for us in the sale of gift cards, not only do we see family members purchasing them, we also see many corporate businesses buying in bulk for their staff as a Christmas gift.
“At Meadowhall we have noticed the change in shopping trends and have kept our finger firmly on the pulse with the introduction of electronic gift cards as well as the traditional one.
“Despite this new shopping trend we are still seeing shoppers with bags full of Christmas presents for their loved ones that include this year’s dream toys, the latest Apple devices and most sought after games. Here at Meadowhall we offer something for everything.”
This Christmas, Meadowhall has a host of activity for all the family, which includes the return of Santa’s Magical Kingdom, a spectacular North Pole inspired grotto with fantastic interactive elements for children and families to enjoy whilst they make their way through to meet the man himself complete with penguins and ice princesses.
For more information about Meadowhall, please visit: meadowhall.co.uk