Every bag donated to BHF’s Bag It. Beat It. campaign will help fund life-saving heart research, helping over 40,000 little heroes to continue to fight congenital heart disease. Before the BHF was founded, only one in five babies born with congenital heart disease saw their first birthday, let alone their first day of school. Now, thanks to pioneering research, around 4,000 experience their first day every year.
The bags were handed out to shoppers across the UK, who filled them with clothes, CDs, DVDs and books. The bags were then taken to Meadowhall Shopping Centre where they were collected and donated to BHF. Each full bag was worth an average of £18 to the charity. More than 300 bags were collected in total.
Meadowhall’s Centre Director, Darren Pearce, said: “It was great to see how keen our staff were to get involved and some even dressed up as giant hearts. I would therefore like to say a huge thank you to all my staff and to the public who took the time to come to Meadowhall Shopping Centre and donate their bags of belongings. We are proud to have all worked together to help raise much needed funds for the British Heart Foundation and this very worthy cause.”
This year, in total nearly 4,500 bags were donated across the country, raising £86,495.57, as more than 90 shopping centres and retail parks took part in BHF’s Bag it. Beat it. challenge.