Toy retailers expect best Christmas in four years as Disney’s Frozen and Loom Bands dominate wish list

The 72 toys that will dominate Christmas 2014 have been unveiled today at DreamToys, the annual festive event hosted by the Toy Retailers Association at Meadowhall Shopping Centre.

Selected by a panel of leading UK toy retailers, the DreamToys list is the most accurate predictive list available, and provides an insight into what will be the most popular toys this Christmas.

From the 72 ‘DreamToys’ in the list the panel selected 12 Top Toys that they believe will be dominating the wish lists to Santa and take centre stage under the tree on Christmas morning.

The Top Toys for 2014 are, in alphabetical order:

Bop It! Beats                                                                      Hasbro                                 £21.99

Disney Frozen Snow Glow Elsa                                  Jakks Pacific                       £34.99

Disney Frozen Sparkle Doll (assorted)                   Mattel                                  £16.99

Kidizoom Smart Watch                                                 Vtech                                    £39.99

Little Live Pets Bird Cage                                              Character                            £19.99

Minecraft Figures (assorted)                                      Character                            £7.99

My Friend Cayla                                                               Vivid                                     £58.99

Nerf Demolisher 2-in-1                                                 Hasbro                                 £44.99

The Lego Movie – Benny’s Spaceship,
Spaceship, SPACESHIP!                                                 LEGO                                     £79.99
Toot-Toot Animals Safari Park                                   VTech                                   £39.99

Transformers Stomp & Chomp Grimlock              Hasbro                                 £89.99

Zoomer Dino- Boomer                                                  Spin Master                       £99.99


Darren Pearce, Meadowhall Centre Director said: “Each year the Toy Retailers Association predicts the bestselling toys for Christmas, and we are delighted that they will be unveiled at Meadowhall. We are a key retail destination for shoppers in the region – so where better for children to test drive the top toys ahead of Christmas?

“As a father of two I have to say it’s a terrific list, which no doubt will generate a huge amount of interest among children and adults too in the lead up to Christmas!”

In a year set to see the biggest toy sales since 2010 according to early indications, DreamToys has taken the theme of the ’12 Days of Christmas’ with the 72 toys spread over ten categories, and 12 toys highlighted as the Top Toys.

Gary Grant, Chair of the DreamToys committee, commented: “Our Top Toy list illustrates how diverse toys are, encouraging very different patterns of play. It’s great to see creative and sharing toys sitting alongside more traditional toys or toys that facilitate a bit of rough and tumble.

“And with nearly half the list priced under £25, the DreamToys list is relevant for all consumers this Christmas. All of the toys on this list will undoubtedly be popular this Christmas, so our advice is to shop early to avoid disappointment.”

Frederique Tutt, Toys Global Industry Analyst for The NPD Group added: “The British toy market is leading a resurgence in toy sales in Europe. The innovation that the industry has invested in has also started to pay back. Impulse sales of collectables and lower-priced toys are up as well as licenses from films including Frozen, and this year’s craze; Loom Bands. These two factors combined delivered the fastest growth rate in toy sales since 2010in the first nine months of 2014 which suggests that Christmas 2014 might be the best for some time.”

Full details of the DreamToys 2014 list can be found at: www.toyretailersassociation.com/dt2014

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