Crowds gather in seasonal sweaters for Shopping Centre’s charity Jumper-thon 

Hundreds of people from across South Yorkshire got into the festive spirit today by attempting to break the Guinness World Record for the largest gathering of people wearing Christmas jumpers in one place at Meadowhall Shopping Centre.

Reality television star and business woman Amy Childs led huge crowds of shoppers in the Christmas Jumper-thon as they attempted the break the record whilst raising funds for the Centre’s Charity of The Year St Luke’s Hospice.

A sea of St Luke’s supporters donned their favourite festive knitwear and gathered together for the official record attempt, which formed part of the Sheffield Shopping Centre’s Christmas Wrapped Up Early event.

Amy Childs, who rose to fame on ITV hit show The Only Way Is Essex, was in-centre showcasing her latest collection and was delighted the get involved in the Jumper-thon. She said: “It was an amazing experience to join hundreds of shoppers to break the World Record for the most people wearing Christmas jumpers.

“We all put on our silliest seasonal jumpers in order smash the world record, and raise funds and awareness for a wonderful local charity, St Luke’s Hospice – it was so much fun!”

Meadowhall asked all participants to make an optional £1 donation to the Centre’s Charity of the Year St Luke’s Hospice, which cares for adults across Sheffield who are living with incurable illnesses.

The charity’s Head of Relationship Fundraising, Fran Morley added: “We are delighted that Meadowhall asked us to be involved in their Christmas Jumper-thon world record attempt.

“It made for a wonderful sight – a sea of jolly jumpers and hundreds of people coming together to get involved and raised hundreds of pounds for our charity – thank you to everyone who joined us!”

A minimum of 639 participants were needed to don their long-sleeved seasonal sweaters in order to set a new record.

Following the Jumper-thon, the festive fashion wearers were able to spend the rest of the day in-centre enjoying getting Christmas Wrapped Up Early at Meadowhall.

The exclusive all-day shopping extravaganza saw thousands of eager shoppers enjoy hundreds of exclusive offers and discounts as well as festive activities across the malls including a meet and greet with the Penguins of Madagascar and a magical family photo experience in a giant snow globe.

Meadowhall Centre Director Darren Pearce said: “Thank you to all the hundreds of shoppers who made the effort and got into the festive spirit supporting our Charity of The Year St Luke’s Hospice. Unfortunately we were just shy of the amount required but we’re looking to attempt it again next year, so stay tuned.

“It was an extremely memorable day, which didn’t end with the charity record attempt as our Christmas Wrapped Up Early event ran throughout the day offering discounts, demos, music and entertainment for all the family.”

Meadowhall, the region’s favourite Shopping Centre, is open seven days a week with extended opening hours throughout the Christmas period.  It has over 280 stores and an impressive range of eateries including restaurants, bars and cafes alongside its family friendly facilities such as the cinema and child play area.

For more information on extended Christmas opening hour please visit:

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