MEADOWHALL SET FOR CHRISTMAS JUMPER WORLD RECORD ATTEMPT

R-L Centre Director Darren Pearce and Retail Director Mark Bruce with retailers from Primark, Topshop, Topman, Next and River Island

Shopping Centre calls on customers to join charity Christmas Jumper-thon


The Christmas jumper – it was once the one present everyone came to dread – a gift from grandma that resulted in a full day of itchy humiliation and a lifetime of embarrassing photos to follow… but these days the kitsch knitwear is a must-have on every fashionista’s festive list with designers, celebrities, and shoppers young and old all sporting their own version of the jolly jersey.

To celebrate the spectacular rise of the seasonal sweater, Meadowhall Shopping Centre is planning to set a new world record for the largest gathering of people wearing Christmas Jumpers in any one place.

The Christmas Jumper-thon – a Guinness record attempt taking place on Saturday November 1 at 11.30am – will form part of the Sheffield shopping centre’s Christmas Wrapped Up Early event whilst helping to raise vital funds and awareness for Charity of the Year St Luke’s Hospice.

A minimum of 639 participants will be needed to don their long-sleeved seasonal sweaters in order to set a new record.

Following the record attempt, the festive fashion wearers will be able to spend the rest of the day in-centre enjoying getting Christmas Wrapped Up Early.

The exclusive all-day shopping event will see hundreds of exclusive offers, discounts and pampering freebies as well as festive activities across the malls guaranteed to get you into the Christmas spirit including a meet and greet with the Penguins of Madagascar, a magical family photo experience in our giant snow globe and a chance to get some top tips from our festive shopping angels.

Meadowhall Centre Director Darren Pearce said: “The Meadowhall Christmas Jumper-thon is going to be a fantastic event that everyone can take part whilst helping an amazing local charity.

“The Christmas jumper was the must-have seasonal item last year which is set to be even bigger for 2014 and with the weather turning cold and the nights quickly drawing in, winter is well and truly here and as a result these cheerful designs are already flying off the shelves at many of our retailers.

“We are looking to celebrate this fun and festive fashion craze by setting a new world record for most Christmas jumper wearers in-centre.

“I would encourage everyone to come down and show off their very best seasonal sweaters for what should be a memorable day, which doesn’t end with the record attempt as our Christmas Wrapped Up Early event runs throughout the day offering discounts, demos, music and entertainment for all the family.”

Meadowhall is asking all world record attempt participants to make an optional £1 donation to the Centre’s Charity of the Year St Luke’s Hospice, which cares adults across Sheffield who are living with incurable illnesses.

The charity’s Head of Relationship Fundraising, Fran Morley added: “We are delighted that Meadowhall asked us to be involved in their Christmas Jumper-thon world record attempt.

“St Luke’s will be in-centre on the big day, with staff, volunteers and those who we care for all coming together to get involved.

“Now, we’re calling on people of all ages from across South Yorkshire to dig out their favourite festive attire, head down to Meadowhall on 1st November and help us to become record breakers.”

Meadowhall, one of the region’s top shopping centres, is host to a variety of stores many of which already have Christmas jumpers in stock including Primark, Next, Debenhams, Marks & Spencer and more.

The centre is open seven days a week with extended opening hours throughout the Christmas period.  It has an impressive range of eateries including restaurants, bars and cafes alongside its family friendly facilities such as the cinema and child play area.

The World Record attempt will take place at 11.30am on Park Lane in-centre and Meadowhall is asking budding record breakers to arrive by 11.15am to take part.

To register to get involved in the Christmas Jumper-thon please visit: http://www.meadowhall.co.uk/event_profile.aspx?id=21609

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